Basically to summarize - take an awesome photo/blog about Korean food, win a prize. Grand prize - flight to Korea, and the other prizes are not so bad either.
Here Simon explains it in much more detail
And the website where its all going down is: http://www.koreataste.org/blog-en/
And if you haven't already, check out the other videos on the eat your kimchi website. Simon, Martina and Spudgy are awesome. I watched their videos on how to order McDonald's delivery and How to use a Korean washing machine my first few weeks in Korea. Plus their new Music Mondays feature is an awesome
scientific fun analysis of Korean pop music/culture. I love them and really hope to meet them someday. Spudgy has a green mohawk. How cool is that? And I can only hope to be as famous as they are(in my dreams). Why didn't I think of a cool video blog? (I'd never have enough time)
SHAZAAM (you've gotta know to understand )